{"id":8246,"date":"2025-07-28T16:50:16","date_gmt":"2025-07-28T16:50:16","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=8246"},"modified":"2026-01-26T16:45:52","modified_gmt":"2026-01-26T16:45:52","slug":"global-website-redesign","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/global-website-redesign\/","title":{"rendered":"BI WORLDWIDE"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BI-Worldwide_wt.png\" alt=\"All white BI WORLDWIDE logo\">\n            <\/div>\n          \n                      <p>A scalable global platform that accelerates lead generation, strengthens brand consistency, and enables faster campaign execution worldwide.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #6d28d9\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >BI WORLDWIDE<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Global Website Redeign<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >B2B Services<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-7-1920x1080.webp\" alt=\"A person holds a smartphone displaying an awards page with Emmy and Telly Award counts from the company\u2019s global website. Next to it, a contact form appears on a light background, inviting users to connect with the company.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Transforming a fragmented, underperforming website into a modern, scalable platform that drives engagement, simplifies content management, and supports global brand cohesion.<\/h4>\n          \n                      <p>BI WORLDWIDE (BIW), a global engagement agency serving Fortune 500 clients, struggled with an outdated website that failed to meet the needs of internal teams and prospective customers alike. Navigation was confusing, regional variations were inconsistent, and their existing CMS lacked the flexibility to support 19 business units and 6+ global regions. \r\n\r\nInternally, the sales team avoided the 12+ year-old site.<br><br> BIW needed a modern, user-friendly digital platform that unified their global presence, streamlined publishing, and clearly conveyed their value proposition. \r\n\r\nUnderstanding the scale of this challenge, BIW marketing leaders wanted the right partner to turn over their large site. <br><br> In the words of the client,<i> &#8220;Clockwork matched our philosophy, process, and attention to detail\u2014<b>game recognized game.<\/b><\/i>&#8220;<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led an in-depth discovery phase to identify content pain points, define business goals, and align global stakeholders.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended and implemented a scalable WordPress multisite architecture hosted on Pantheon.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a modular component-based design system using Gutenberg blocks to improve consistency and reduce publishing time by 40%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Navigated GDPR compliance and implemented hreflang tags to ensure privacy adherence and accurate regional content delivery for global users.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrated martech tools and platforms to create consistency, efficiency, and transparency, ensuring the team can measure the KPIs that drive their business. <\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Introduced a persistent \u201cLet\u2019s Talk\u201d CTA and refined content structure to guide users through a simplified visitor journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built a custom \u201cBIW Viewer\u201d role to empower global editors while safeguarding design integrity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivered training videos and an embedded governance hub within the CMS to support internal teams.<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n              <div class=\"flex-wrapper wrap\">\n          <div class=\"flex-3\">\n                          <h3>Client testimonial<\/h3>\n                      <\/div>\n          <div class=\"flex-7\">\n            <div class=\"flex-wrapper wrap\">\n              \n            <\/div>\n\n                          <p>\u201cIt\u2019s beautiful. We appreciate all Clockwork did to make this what it is: from design and structure to communication and functionality. We\u2019re excited to see what happens next.\u201d<br><br>\r\n\r\n\u2014 <i>VP of Marketing, BI WORLDWIDE<\/i><\/p>\n                      <\/div>\n        <\/div>\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_vert_image2.webp\" alt=\"A tablet displays a table titled Launch deadlines &#038; status for the global website, showing regions, content entry completion dates, content finalizing dates, content freeze periods, and launch dates. The table includes checkmarks for completed tasks.\" role=\"img\"><\/div>\n                                                    <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_vert_image3.png\" alt=\"A close-up of a laptop screen displaying a flowchart or organizational diagram in black and white. A white keyboard and a gray wireless mouse are visible on the desk beside the laptop.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap \">\n\n                            \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">19\u21921<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Business units unified into a single experience <\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">17<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Regional sites launched from 6 time zones<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">\u2193 40% <\/p>\n                              <div class=\"outcomes-subtitle\"><p>Content entry time reduced through reusable templates<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">Zero<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Site downtime<\/p>\n<\/div>\n            <\/div>          <\/div>\n                      <p>Our redesign delivered results for both BIW\u2019s internal teams and their Fortune 500 audience. Global sales teams quickly embraced the new platform, while its improved user experience generated a high-value lead within days of launch. <br><br>The site\u2019s impact was further recognized with a Web Excellence Award for User Experience and Business Websites, underscoring its success in serving the needs of both BIW\u2019s people and their clients.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/strategy-innovation-change-enablement\/\" target=\"_self\" aria-label=\"Click this link for Strategy, Innovation, &amp; Change detail page\" style=\"border-bottom: 1px solid #6d28d9; border-top: 1px solid #6d28d9; \"><div class=\"key-hover\" style=\"background-color: #6d28d9 \"><\/div>Strategy, Innovation, &amp; Change<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #6d28d9; border-top: 1px solid #6d28d9; \"><div class=\"key-hover\" style=\"background-color: #6d28d9 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #6d28d9;\"><div class=\"key-hover\" style=\"background-color: #6d28d9 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n      <div class=\"img-carousel-slider flex-1\">              <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_WEA-Award.webp\" alt=\"A laptop displays the global website for BI Worldwide, featuring two smiling people and the text Inspiring people. Delivering results. Next to the laptop is a Web Excellence Awards: Excellence Award badge.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/Slide-16_9-5-scaled.webp\" alt=\"A person holds a smartphone displaying a global website page highlighting award-winning work, featuring headings about industry recognition and achievements, including 2 Emmy Awards and 11 Telly Awards.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_image1.webp\" alt=\"A laptop displays a presentation slide titled \u201cWho are our users\/website visitors?\u201d with colorful sticky notes and categories, reflecting insights for a global website. A glass of water and a monitor sit on the white desk beside the laptop.\" role=\"img\"><\/div>\n                      \n      <\/div>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A scalable global website delivers personalized user experiences, improved usability, and simplified content management.<\/p>\n","protected":false},"author":24,"featured_media":8285,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,43,42],"work-tags":[309,373,310,311,261],"coauthors":[73],"class_list":["post-8246","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-strategy-innovation","work-category-technology-engineering","work-tag-b2b","work-tag-b2b-website","work-tag-global-website","work-tag-loyalty","work-tag-website-redesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a scalable, global website for BI WORLDWIDE<\/title>\n<meta name=\"description\" content=\"Redesign of BI WORLDWIDE\u2019s global site boosts engagement, usability, and regional content control with scalable WordPress and advanced UX.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scaling Success: How Clockwork Unified BI WORLDWIDE\u2019s Global Web Presence\" \/>\n<meta property=\"og:description\" content=\"Redesign of BI WORLDWIDE\u2019s global site boosts engagement, usability, and regional content control with scalable WordPress and advanced UX.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T16:45:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_WEA-Award.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"BI WORLDWIDE - Clockwork\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/\",\"url\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/\",\"name\":\"Creating a scalable, global website for BI WORLDWIDE\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_WEA-Award.webp\",\"datePublished\":\"2025-07-28T16:50:16+00:00\",\"dateModified\":\"2026-01-26T16:45:52+00:00\",\"description\":\"Redesign of BI WORLDWIDE\u2019s global site boosts engagement, usability, and regional content control with scalable WordPress and advanced UX.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/work\/global-website-redesign\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_WEA-Award.webp\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/07\/BIW_hor_WEA-Award.webp\",\"width\":1920,\"height\":1080,\"caption\":\"A laptop displays the global website for BI Worldwide, featuring two smiling people and the text Inspiring people. 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