{"id":7366,"date":"2022-12-04T22:15:00","date_gmt":"2022-12-04T22:15:00","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=7366"},"modified":"2025-02-04T22:16:53","modified_gmt":"2025-02-04T22:16:53","slug":"spok","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/spok\/","title":{"rendered":"Spok"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/02\/Spok_wt-e1738707114404.webp\" alt=\"spok logo\">\n            <\/div>\n          \n                      <p>A customer-centric website drives leads and empowers teams to manage and deploy content.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #377b88\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Spok<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Website Redesign <\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Healthcare<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/02\/SPOK_hor_image_1.webp\" alt=\"View over a person's shoulder as they access the redesigned Spok website for healthcare on a laptop.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Design a new website that supports and integrates with content management and marketing automation.<\/h4>\n          \n                      <p>Spok helps healthcare teams with smarter, faster clinical communications. They wanted to update their website strategy, architecture, and design while enabling teams to easily manage content updates. It was also important to update their marketing automation tools and migrate to a new platform.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led a discovery process that prioritized audience needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided direction on content strategy and technical approach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligned marketing and IT stakeholders on a decision for a hosting provider subject to specific security constraints<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Migrated email platform from Salesforce Pardot to Hubspot<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designed a new customer-centric digital experience that drives lead conversion<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translated the new brand into the digital space while leveraging Drupal\u2019s functionality, including content and data modeling.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaged back-end engineering to ensure that the high-resolution architectural and construction photography renders properly across all display breakpoints. <\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/02\/SPOK_vert_image_1.webp\" alt=\"Spok redesigned website on a mobile device\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/02\/SPOK_vert_image_2.webp\" alt=\"Spok redesigned website on a laptop\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #377b88; border-top: 1px solid #377b88; \"><div class=\"key-hover\" style=\"background-color: #377b88 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/maintenance-support\/\" target=\"_self\" aria-label=\"Click this link for Maintenance &amp; Support detail page\" style=\"border-bottom: 1px solid #377b88; border-top: 1px solid #377b88; \"><div class=\"key-hover\" style=\"background-color: #377b88 \"><\/div>Maintenance &amp; Support<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n                    <div class=\"slide-img flex-1\"> <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/02\/SPOK_hor_image_2.webp\" alt=\"Spok healthcare redesigned website on a mobile device\" role=\"img\"><\/div>\n                      \n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A customer-centric website drives leads and empowers teams to manage and deploy content.<\/p>\n","protected":false},"author":24,"featured_media":7379,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[30,44,48,41],"work-tags":[262,107,260,261],"coauthors":[73],"class_list":["post-7366","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-design","work-category-experience-design","work-category-healthcare","work-category-maintenance-support","work-tag-customer-centric","work-tag-healthcare","work-tag-website","work-tag-website-redesign"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Spok - Our Work<\/title>\n<meta name=\"description\" content=\"Designing a customer-centric website redesign to empower healthcare teams and improve clinical communication. 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