{"id":7201,"date":"2025-01-15T16:12:17","date_gmt":"2025-01-15T16:12:17","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=7201"},"modified":"2026-01-26T18:45:28","modified_gmt":"2026-01-26T18:45:28","slug":"minnesota-lottery-ai-alt-text-solution","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/minnesota-lottery-ai-alt-text-solution\/","title":{"rendered":"Minnesota Lottery AI-Powered Accessibility"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/01\/client-logo_mn-lottery-horiz.webp\" alt=\"Minnesota Lottery\">\n            <\/div>\n          \n                      <p>Leveraging AI to transform the Lottery\u2019s accessibility compliance and future-proof their content workflows in just three weeks.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #005259\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Minnesota Lottery<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >AI-Solutions, Accessibility<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Government<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/01\/MN-Lottery-AI-Accessibility-case-study-featured-image-1.webp\" alt=\"Close-up of a lottery ticket showing numbers 11111, 21545, 2556, and others, with a barcode and text \"Play and Win\" on the border.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Resolve a compliance gap and improve website accessibility by addressing over 7,800 missing alt text descriptions\u2014a near-impossible task for our client\u2019s marketing team to fix manually.<\/h4>\n          \n                      <p>The Minnesota Lottery faced a critical accessibility challenge that put their compliance efforts at risk. Their website, managed through CraftCMS, was flagged by tools like SiteImprove and Lighthouse for missing alt text descriptions on over 7,800 images. Addressing this gap was essential for improving accessibility scores and meeting legal and ethical obligations. However, manually creating alt text for each image would have required 260 hours\u2014a significant investment of their marketing team&#8217;s time. They needed a solution that was fast, efficient, and sustainable.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li>Conducted research and testing to explore and validate AI solutions for alt text generation.<\/li>\n<li>Integrated a third-party AI tool with CraftCMS using specialized plugins to automate alt text creation.<\/li>\n<li>Enhanced AI-generated descriptions by incorporating custom contextual instructions via ChatGPT to align with the Lottery\u2019s unique content.<\/li>\n<li>Streamlined workflows to automatically generate alt text for new image uploads, future-proofing accessibility efforts.<\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n              <div class=\"flex-wrapper wrap\">\n          <div class=\"flex-3\">\n                          <h3>Outcomes<\/h3>\n                      <\/div>\n          <div class=\"flex-7\">\n            <div class=\"flex-wrapper wrap\">\n              \n                <div class=\"flex-2\">                    <p class=\"outcomes-number-title\">7,800+<\/p>\n                                      <p>image alt text descriptions generated<\/p>\n                <\/div><div class=\"flex-2\">                    <p class=\"outcomes-number-title\">260 hours<\/p>\n                                      <p>manual time saved for our client&#8217;s marketing team<\/p>\n                <\/div><div class=\"flex-2\">                    <p class=\"outcomes-number-title\">12 hours<\/p>\n                                      <p>development time to automate an ongoing process<\/p>\n                <\/div>\n              \n            <\/div>\n\n                          <p>This solution resolved a major compliance gap but also serves as a proof-point for the Lottery&#8217;s marketing team to continue embracing AI with confidence. What started as an operational fix to improve accessibility now feeds an appetite for further innovation, positioning the Lottery to explore AI\u2019s broader potential in content creation and beyond.<\/p>\n                      <\/div>\n        <\/div>\n\n      \n\n    <\/div>\n\n  <\/div>\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/strategy-innovation-change-enablement\/\" target=\"_self\" aria-label=\"Click this link for Strategy, Innovation, &amp; Change detail page\" style=\"border-bottom: 1px solid #005259; border-top: 1px solid #005259; \"><div class=\"key-hover\" style=\"background-color: #005259 \"><\/div>Strategy, Innovation, &amp; Change<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/maintenance-support\/\" target=\"_self\" aria-label=\"Click this link for Maintenance &amp; Support detail page\" style=\"border-bottom: 1px solid #005259; border-top: 1px solid #005259; \"><div class=\"key-hover\" style=\"background-color: #005259 \"><\/div>Maintenance &amp; Support<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #005259;\"><div class=\"key-hover\" style=\"background-color: #005259 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #005259;\"><div class=\"key-hover\" style=\"background-color: #005259 \"><\/div>Experience Design<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n                    <div class=\"slide-img flex-1\"> <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2025\/01\/Desktop-computer-displays-a-log-of-ai-generated-alt-text-attributes-created-using-an-ai-generator-3.webp\" alt=\"Desktop computer displays a log of ai generated alt text attributes created using an ai generator\" role=\"img\"><\/div>\n                      \n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Leveraging AI to transform The Minnesota Lottery\u2019s accessibility compliance and future-proof their content workflows in just three weeks.<\/p>\n","protected":false},"author":24,"featured_media":7257,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[32,347,90,41,43,42],"work-tags":[420,243,421,418,419,245,244,108],"coauthors":[73],"class_list":["post-7201","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-accessibility","work-category-artificial-intelligence","work-category-government","work-category-maintenance-support","work-category-strategy-innovation","work-category-technology-engineering","work-tag-accessible-ai","work-tag-ai","work-tag-ai-for-accessibility","work-tag-ai-generated-alt-text","work-tag-ai-website-tools","work-tag-alt-text","work-tag-artificial-intelligence","work-tag-goverment"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leveraging AI for Alt Text Generation: A Case Study<\/title>\n<meta name=\"description\" content=\"We used AI to fix 7,800 missing image alt text descriptions for MN Lottery. 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