{"id":6862,"date":"2024-10-28T19:13:11","date_gmt":"2024-10-28T19:13:11","guid":{"rendered":"https:\/\/www.clockwork.com\/?p=6862"},"modified":"2025-10-21T19:30:20","modified_gmt":"2025-10-21T19:30:20","slug":"why-websites-are-still-relevant-in-the-age-of-ai","status":"publish","type":"post","link":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/","title":{"rendered":"Why websites are still relevant in the age of AI"},"content":{"rendered":"\n

In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix?<\/p>\n\n\n\n

In this conversation, Vincent Cabansag<\/a> and Melanie Shirley<\/a>, our heads of technology and marketing, respectively, explore why websites are still vital in this AI-driven era. Their exchange covers everything from the importance of owning your brand\u2019s narrative to how AI can influence customer interactions and SEO strategies. Let\u2019s dive in.<\/p>\n\n\n\n

Websites are critical for controlling your brand\u2019s narrative<\/h2>\n\n\n\n

Melanie Shirley<\/strong>: As a marketer, I always think in terms of three main channels: owned media, paid media, and earned media. A company\u2019s website sits squarely in the owned media category. It’s a place where we control everything\u2014what we say, how we present it, and the overall user experience.<\/em><\/p>\n\n\n\n

Even with AI tools changing search behaviors, websites are still crucial. It’s like having a digital front door to complement the other brand experiences your business offers, like brick-and-mortar or social.<\/em><\/p>\n\n\n\n

What\u2019s your take?<\/em><\/p>\n\n\n\n

Vincent Cabansag<\/strong>: I couldn\u2019t agree more. Your website is where you control the narrative of your company, and that\u2019s critical. While AI might help or hinder how people find you, your website is the place where you own the entire experience once they arrive. If your website isn\u2019t optimized for the user, if it isn\u2019t accessible, or if it doesn\u2019t engage the visitor quickly, you risk losing them immediately.<\/em><\/p>\n\n\n\n

The impact of AI on search engine optimization (SEO)<\/h2>\n\n\n\n

Melanie<\/strong>: That\u2019s exactly it. With AI tools like Google\u2019s Gemini, Perplexity, and ChatGPT changing how people search, the fundamentals still apply\u2014your website is the heart of your digital presence. SEO strategies, content marketing, and user experience all feed into how effective that website is. And even though AI is helping create content faster, websites still matter for controlling your brand\u2019s image.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Yeah, and that brings up an interesting point. SEO used to be all about keywords. But now, with AI, context is becoming just as important. AI-driven tools like LLMs (large language models) are helping users synthesize information faster than ever, but those tools still need websites to pull from.<\/em><\/p>\n\n\n\n

AI in content creation and the shift toward contextual SEO<\/h2>\n\n\n\n

Melanie<\/strong>: It\u2019s funny you mention that. I\u2019ve been using AI for my own research\u2014like when I\u2019m looking at trend reports. I just feed the report into ChatGPT or Claude and let it give me a summary. It saves me from having to read all 50 pages!<\/em><\/p>\n\n\n\n

But still, I always go back to the source\u2014often a company\u2019s website\u2014to dig deeper.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Exactly. AI helps people get that high-level view quickly, but when they want the full experience or the detailed information, they still visit the website. And that\u2019s where the website shines\u2014because once users land, you control that journey.<\/em><\/p>\n\n\n\n

Optimizing for AI-driven search engines<\/h2>\n\n\n\n

Melanie<\/strong>: And let\u2019s talk about AI and SEO for a minute. AI is definitely changing the game.<\/em><\/p>\n\n\n\n

I\u2019ve seen companies\u2019 traffic drop almost overnight due to Google\u2019s new Gemini algorithm, which is heavily integrated with AI. The way people are finding sites is shifting toward AI-driven search engines like Perplexity or Bing. SEO strategies are going to have to evolve to account for this.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Right. It\u2019s not just about optimizing for Google anymore\u2014you also have to consider how AI tools \u201cread\u201d your website. If you\u2019re not thinking about how AI helps users find your brand, you\u2019re missing out. Optimizing for AI-driven search will be just as important as traditional SEO strategies.<\/em><\/p>\n\n\n\n

How websites enhance brand personality and emotional connections<\/h2>\n\n\n\n

Melanie<\/strong>: What I also love about websites is how much personality you can show. Even though I\u2019ve used AI to write content, there\u2019s something irreplaceable about the personality a brand conveys through its own website. You can really make that emotional connection.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Absolutely. That\u2019s something AI can\u2019t replicate. While AI can generate a lot of content, it can\u2019t create those emotional connections that brands need to form with their customers. Websites give you the ability to foster brand loyalty in a way that\u2019s much more personal and direct.<\/em><\/p>\n\n\n\n

Why data privacy and compliance must be displayed on websites<\/h2>\n\n\n\n

Melanie<\/strong>: Another thing websites offer that AI can\u2019t is transparency. For instance, with all the emphasis on data privacy these days\u2014whether it\u2019s GDPR or CCPA\u2014AI tools aren\u2019t able to communicate a company\u2019s compliance measures effectively. Websites are where you can display your privacy policies, security practices, and show consumers that they can trust you.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Exactly. AI might be great at giving people quick answers, but it\u2019s not keeping up-to-date on compliance and privacy policies. If your customers want to understand your stance on data privacy, they\u2019re going to check your website. And that\u2019s where you can build trust and transparency, which are both critical in today\u2019s digital age.<\/em><\/p>\n\n\n\n

E-Commerce: How websites still play a key role in the purchase journey<\/h2>\n\n\n\n

Melanie<\/strong>: I\u2019ve used ChatGPT to help me research products, but it still directs me to traditional retailers like Lowe\u2019s or Amazon. AI is great for research, but when it comes time to buy, customers still need to go to a website to complete the transaction.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: That\u2019s a great example. AI can help guide the research phase, but your website is still essential for handling the full buyer journey. E-commerce websites offer a seamless transaction process that AI just can\u2019t replace yet. Websites still provide the functionality people need to complete purchases and browse for products.<\/em><\/p>\n\n\n\n

Websites as a tool for direct consumer engagement<\/h2>\n\n\n\n

Melanie<\/strong>: Websites create direct engagement with customers. On social platforms or third-party sites, that engagement is more detached. With your website, it\u2019s a direct line to the consumer. You can use personalized content, targeted offers, and email marketing to build those relationships.<\/em><\/p>\n\n\n\n

Vincent<\/strong>: Exactly. The website is where customers can really get to know your brand. AI might guide them there, but once they\u2019re on your site, you have the opportunity to show them what your brand is all about and even offer a more personalized experience\u2014whether it\u2019s through dynamic content or a customized journey.<\/em><\/p>\n\n\n\n

The future of websites in the age of AI<\/h2>\n\n\n\n

While AI continues to revolutionize how users find and interact with brands, websites remain at the core of any digital marketing strategy. They are still vital for controlling your brand narrative, offering transparency, providing personalized experiences, and building emotional connections with customers. As the digital landscape evolves, websites will continue to adapt, working alongside AI to ensure brands stay relevant and accessible.<\/p>\n\n\n\n

Websites aren\u2019t going anywhere\u2014in fact, they\u2019re more important than ever.<\/p>\n\n\n\n

See how Clockwork can help<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the ever-evolving landscape of artificial intelligence (AI), some have begun to question whether company websites are still necessary. As AI tools like ChatGPT and Google Gemini influence how people find and interact with brands, are traditional websites losing their place in the marketing mix? In this conversation, Vincent Cabansag and Melanie Shirley, our heads […]<\/p>\n","protected":false},"author":24,"featured_media":6897,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[339,56,25],"tags":[153,232,227,228,193,229,226,224,230,231],"coauthors":[73,86],"class_list":["post-6862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artificial-intelligence-ai","category-strategy","category-technology","tag-ai","tag-ai-strategy","tag-brand","tag-customer-engagement","tag-customer-experience","tag-data-privacy","tag-seo","tag-website","tag-website-content","tag-website-strategy"],"acf":[],"yoast_head":"\nWhy websites are still relevant in the age of AI<\/title>\n<meta name=\"description\" content=\"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why websites are still relevant in the age of AI\" \/>\n<meta property=\"og:description\" content=\"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-28T19:13:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T19:30:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1601\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Clockwork, Vince Cabansag\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Clockwork_Tweet\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\"},\"author\":{\"name\":\"Clockwork\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2\"},\"headline\":\"Why websites are still relevant in the age of AI\",\"datePublished\":\"2024-10-28T19:13:11+00:00\",\"dateModified\":\"2025-10-21T19:30:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\"},\"wordCount\":1183,\"publisher\":{\"@id\":\"https:\/\/www.clockwork.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp\",\"keywords\":[\"AI\",\"AI strategy\",\"brand\",\"customer engagement\",\"customer experience\",\"data privacy\",\"seo\",\"website\",\"website content\",\"website strategy\"],\"articleSection\":[\"Artificial intelligence\",\"Strategy\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\",\"url\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\",\"name\":\"Why websites are still relevant in the age of AI\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp\",\"datePublished\":\"2024-10-28T19:13:11+00:00\",\"dateModified\":\"2025-10-21T19:30:20+00:00\",\"description\":\"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp\",\"width\":2400,\"height\":1601,\"caption\":\"Hand holding a phone displaying multiple AI apps on the screen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clockwork.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Topics\",\"item\":\"https:\/\/www.clockwork.com\/insights\/category\/topics\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Strategy\",\"item\":\"https:\/\/www.clockwork.com\/insights\/category\/topics\/strategy\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Why websites are still relevant in the age of AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clockwork.com\/#website\",\"url\":\"https:\/\/www.clockwork.com\/\",\"name\":\"Clockwork\",\"description\":\"We create human-centered digital experiences.\",\"publisher\":{\"@id\":\"https:\/\/www.clockwork.com\/#organization\"},\"alternateName\":\"Clockwork: Custom Software Solutions & Experience Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clockwork.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clockwork.com\/#organization\",\"name\":\"Clockwork\",\"url\":\"https:\/\/www.clockwork.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg\",\"width\":93,\"height\":48,\"caption\":\"Clockwork\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/clockworkactivemedia\",\"https:\/\/x.com\/Clockwork_Tweet\",\"https:\/\/www.linkedin.com\/company\/clockwork-active-media-systems\"],\"description\":\"Experience design & technology consultancy. We build enterprise websites, software platforms, and mobile apps with a human-centered approach.\",\"legalName\":\"Clockwork\",\"foundingDate\":\"2001-01-01\",\"naics\":\"541511\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"},\"actionableFeedbackPolicy\":\"https:\/\/www.clockwork.com\/accessibility-statement\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2\",\"name\":\"Clockwork\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Why websites are still relevant in the age of AI","description":"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/","og_locale":"en_US","og_type":"article","og_title":"Why websites are still relevant in the age of AI","og_description":"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.","og_url":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/","og_site_name":"Clockwork","article_publisher":"https:\/\/www.facebook.com\/clockworkactivemedia","article_published_time":"2024-10-28T19:13:11+00:00","article_modified_time":"2025-10-21T19:30:20+00:00","og_image":[{"width":2400,"height":1601,"url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp","type":"image\/webp"}],"author":"Clockwork, Vince Cabansag","twitter_card":"summary_large_image","twitter_creator":"@Clockwork_Tweet","twitter_site":"@Clockwork_Tweet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#article","isPartOf":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/"},"author":{"name":"Clockwork","@id":"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2"},"headline":"Why websites are still relevant in the age of AI","datePublished":"2024-10-28T19:13:11+00:00","dateModified":"2025-10-21T19:30:20+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/"},"wordCount":1183,"publisher":{"@id":"https:\/\/www.clockwork.com\/#organization"},"image":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp","keywords":["AI","AI strategy","brand","customer engagement","customer experience","data privacy","seo","website","website content","website strategy"],"articleSection":["Artificial intelligence","Strategy","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/","url":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/","name":"Why websites are still relevant in the age of AI","isPartOf":{"@id":"https:\/\/www.clockwork.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp","datePublished":"2024-10-28T19:13:11+00:00","dateModified":"2025-10-21T19:30:20+00:00","description":"In the AI era, websites still play a vital role. Explore why owning your brand's narrative and utilizing AI tools are crucial for customer interactions and SEO strategies.","breadcrumb":{"@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#primaryimage","url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp","contentUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2024\/10\/solen-feyissa-hWSNT_Pp4x4-unsplash-2.webp","width":2400,"height":1601,"caption":"Hand holding a phone displaying multiple AI apps on the screen"},{"@type":"BreadcrumbList","@id":"https:\/\/www.clockwork.com\/insights\/why-websites-are-still-relevant-in-the-age-of-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clockwork.com\/"},{"@type":"ListItem","position":2,"name":"Topics","item":"https:\/\/www.clockwork.com\/insights\/category\/topics\/"},{"@type":"ListItem","position":3,"name":"Strategy","item":"https:\/\/www.clockwork.com\/insights\/category\/topics\/strategy\/"},{"@type":"ListItem","position":4,"name":"Why websites are still relevant in the age of AI"}]},{"@type":"WebSite","@id":"https:\/\/www.clockwork.com\/#website","url":"https:\/\/www.clockwork.com\/","name":"Clockwork","description":"We create human-centered digital experiences.","publisher":{"@id":"https:\/\/www.clockwork.com\/#organization"},"alternateName":"Clockwork: Custom Software Solutions & Experience Design","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clockwork.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clockwork.com\/#organization","name":"Clockwork","url":"https:\/\/www.clockwork.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg","contentUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg","width":93,"height":48,"caption":"Clockwork"},"image":{"@id":"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clockworkactivemedia","https:\/\/x.com\/Clockwork_Tweet","https:\/\/www.linkedin.com\/company\/clockwork-active-media-systems"],"description":"Experience design & technology consultancy. We build enterprise websites, software platforms, and mobile apps with a human-centered approach.","legalName":"Clockwork","foundingDate":"2001-01-01","naics":"541511","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"},"actionableFeedbackPolicy":"https:\/\/www.clockwork.com\/accessibility-statement\/"},{"@type":"Person","@id":"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2","name":"Clockwork"}]}},"_links":{"self":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/6862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/comments?post=6862"}],"version-history":[{"count":8,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/6862\/revisions"}],"predecessor-version":[{"id":6915,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/6862\/revisions\/6915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/media\/6897"}],"wp:attachment":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/media?parent=6862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/categories?post=6862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/tags?post=6862"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/coauthors?post=6862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}