{"id":4926,"date":"2023-03-01T17:13:17","date_gmt":"2023-03-01T17:13:17","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=4926"},"modified":"2026-01-26T17:01:11","modified_gmt":"2026-01-26T17:01:11","slug":"alia-bright-spots","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/alia-bright-spots\/","title":{"rendered":"Alia Bright Spots"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2023\/03\/Alia-logo-U_LC_1-1.png\" alt=\"Alia\">\n            <\/div>\n          \n                      <p>Utilizing a Design Sprint and MVP prototyping to take a solution from concept to launch<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #bfaaf3\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Alia<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Digital Strategy, Design + Build<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Nonprofit<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2023\/03\/our-work_Alia-BrightSpots.jpg\" alt=\"Child welfare changemaker using Alia's Bright Spots resource library on a laptop. This tool was created from concept to launch utilizing a custom design sprint approach and MVP prototyping.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Design, brand, and build a digital experience to house resources for leaders in child welfare<\/h4>\n          \n                      <p>Alia came to us with a grant and an ambitious goal: Disrupt the historically slow-moving United States child welfare system. Together, we created a dynamic library of parent-approved resources and practices to help child welfare leaders and workers keep more families safely together. We guided the Alia team through project definition and strategy exercises followed by a customized Design Sprint to create the brand identity and site design. Finally, we led the development, testing, and launch of the Bright Spots site.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led strategy sessions to determine how to maximize Alia\u2019s budget and make the best use of their grant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customized the Design Sprint method to drive rapid progress and create efficiencies within a condensed timeline<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligned stakeholders on problem statements, audience personas, user tasks, and testing objectives<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an MVP (minimum viable product) prototype, including information architecture and taxonomy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generated a research plan and conducted testing with potential users to confirm information architecture and validate taxonomy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided a hosting and content management system (CMS) platform recommendation to meet the potential scaling needs of the product\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led exercises to develop and choose a product name and brand identity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Completed an efficient development of a <a href=\"https:\/\/www.findbrightspots.org\/\" target=\"_blank\" rel=\"noopener\">brand-new, responsive website<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided CMS training to enable the Alia team to enter and manage content on the site<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Performed quality assurance and acceptance testing and remediation<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2023\/03\/BrightSpots_Lg-Graphic_01.jpg\" alt=\"Alia Bright Spots desktop pages\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2023\/03\/BrightSpots_Lg-Graphic_02.jpg\" alt=\"Alia Bright Spots child welfare resource website pages\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #bfaaf3; border-top: 1px solid #bfaaf3; \"><div class=\"key-hover\" style=\"background-color: #bfaaf3 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #bfaaf3; border-top: 1px solid #bfaaf3; \"><div class=\"key-hover\" style=\"background-color: #bfaaf3 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #bfaaf3;\"><div class=\"key-hover\" style=\"background-color: #bfaaf3 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n                    <div class=\"slide-img flex-1\"> <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2023\/03\/Slider_Bright-Spots_iMac_Piano-Image_01.jpg\" alt=\"Split image. On the left is the Alia Bright Spots child welfare resource website on an imac desktop on top of a dark blue background. On the right side is an image of an adult helping a child play the piano in front of a sunny window.\" role=\"img\"><\/div>\n                      \n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Utilizing a Design Sprint and MVP prototyping to take a solution from concept to launch.<\/p>\n","protected":false},"author":5,"featured_media":5086,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,128,43,42],"work-tags":[127,370,235],"coauthors":[61],"class_list":["post-4926","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-nonprofit","work-category-strategy-innovation","work-category-technology-engineering","work-tag-nonprofit","work-tag-nonprofit-application","work-tag-prototype"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alia Bright Spots Case Study<\/title>\n<meta name=\"description\" content=\"Alia saw a need for changemakers to access parent-approved child welfare resources. 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