{"id":4660,"date":"2022-10-11T18:57:40","date_gmt":"2022-10-11T18:57:40","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=4660"},"modified":"2026-01-26T17:06:34","modified_gmt":"2026-01-26T17:06:34","slug":"family-equality","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/family-equality\/","title":{"rendered":"Family Equality"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/10\/FamilyEquality-Logo-WHITE.png\" alt=\"Logo of Family Equality, featuring two interlocking circle designs reminiscent of clockwork, followed by the words Family Equality in a bold, modern font. The overall color scheme is white on a transparent background, reflecting its sleek digital solution approach.\">\n            <\/div>\n          \n                      <p>Launching a resource tool \u2014 from concept to brand to build \u2014 in just two months.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #f17a46\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Family Equality<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Digital Product Development<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #000000;\" >\n                      <p  style=\"color:#000000\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#000000\" >Nonprofit<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/10\/FE-P2FE.png\" alt=\"Hands holding a mobile phone with the Family Equality Path2Family Equality tool onscreen\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Create a tool to protect, inform, and connect LGBTQ+ families in crisis<\/h4>\n          \n                      <p>Family Equality received an outpouring of concerns from families following a significant increase in the number of anti-LGBTQ bills across US states and the Supreme Court. To support these families, Family Equality wanted to develop a tool to provide quick and safe access to answers and resources.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended technology direction and product development strategy to drive the project quickly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aligned stakeholders and defined the tool through discovery and strategic planning activities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Drove product development from conception to branding to prototype in a single design sprint<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led thoughtful discussion to reevaluate project direction and scope when outside forces altered the landscape<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facilitated product branding activities for tool naming, brand creation, and logo design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended and compiled content to inform content strategy and populate the resource library<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rapidly engineered the site to get to testing and refinement sooner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed a first iteration built to launch quickly and lay the foundation for future scaling\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built a mobile-first experience on WordPress, hosted on Pantheon<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/10\/P2FE-casestudy-1.png\" alt=\"No one should have to navigate this journey alone.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/10\/P2FE-casestudy-2.png\" alt=\"3 phones on an orange background displaying various pages of the family equality tool\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n                      <\/div>\n                      <p>From conception to launch, we helped Family Equality rapidly respond to the needs of LGBTQ+ families and provide a tool in just 2 months. Via the Path2FamilyEquality tool, families can safely access expert answers, legal information, resources for critical healthcare, and community support.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #f17a46; border-top: 1px solid #f17a46; \"><div class=\"key-hover\" style=\"background-color: #f17a46 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #f17a46; border-top: 1px solid #f17a46; \"><div class=\"key-hover\" style=\"background-color: #f17a46 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #f17a46;\"><div class=\"key-hover\" style=\"background-color: #f17a46 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Developed in just two months, Path2FamilyEquality provides tools, resources, and connection points to protect LGBTQ+ families in crisis.<\/p>\n","protected":false},"author":5,"featured_media":5078,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,128,43,42],"work-tags":[399,400,127,371],"coauthors":[61],"class_list":["post-4660","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-nonprofit","work-category-strategy-innovation","work-category-technology-engineering","work-tag-digital-product-development","work-tag-mobile-first-experience","work-tag-nonprofit","work-tag-web-app"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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