{"id":3092,"date":"2022-07-28T15:15:19","date_gmt":"2022-07-28T15:15:19","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=3092"},"modified":"2025-05-09T18:04:54","modified_gmt":"2025-05-09T18:04:54","slug":"leading-health-benefits-company","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/leading-health-benefits-company\/","title":{"rendered":"Leading Health Benefits Company"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n          \n                      <p>Providing exceptional, real-time mobile benefits management and product marketplace for their members.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #2965eb\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Leading Health Benefits Company*<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Product Development, Customer Experience Application<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Healthcare, Insurance<\/p>\n                    <\/li>\n                                      <p  style=\"color:#ffffff\" >*NDAs are important<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_FLB.jpg\" alt=\"An elderly man with gray hair and glasses, donning a red sweater, is comfortably lying on a gray couch, enhancing his user experience by navigating through his smartphone with ease.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Transform a leading health benefits company\u2019s member experience by making the healthy choice the easy choice<\/h4>\n          \n                      <p>They sought to reduce the daily burden of managing personal and household health, foster healthy behavior, and encourage healthy choices. If they could create an innovative mobile experience, where benefits are integrated into their members\u2019 daily lives, they could create value for their members and for the organization. \r\n\r\nIn addition, they wanted a partner to help them reimagine their marketing and sales website to support their goal of increasing revenue by more effectively advertising their benefits program.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed a cross-platform mobile application that provides member card activation and registration and account balance display\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built a store that allows members to shop for thousands of personal care products, OTC medications, and healthy food options and have those products delivered directly to their homes Includes product search, in-app purchases, in-store shopping guide, store locator, and a retail scanner<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an accessible experience that serves supplemental benefits members that identify as 65+ and members of a special needs population (SNP) that leverages iOS VoiceOver and Android TalkBack (native app screen reader technologies)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Deployed the solution on an easy-to-use headless CMS to ensure efficiency and reduce ongoing development needs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided a white-labeled and branded experience to provide confidence to members that they\u2019re in the right place and offers additional branding opportunities to partners<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/FLB_Small-Sq_Graphic_01.png\" alt=\"A smartphone screen showcases a health and wellness shopping app, enhanced by custom software. It displays a budget of $100.00, with a seamless user experience featuring a search bar and categories like New Items, Stay Well, Home Health Care, and Personal Care.\" role=\"img\"><\/div>\n                                                    <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/FLB_Small-Sq_Graphic_02.png\" alt=\"A flat lay on a light blue background showcases an assortment of items: whole wheat bread, a tomato, lettuce, chicken broth carton, aspirin, lip balm, and a thermometer showing 98.6\u00b0F. This curated arrangement delivers a seamless user experience in everyday essentials.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/FLB_Lg-Graphic_02.png\" alt=\"A person is using a laptop to explore an online healthcare store, seamlessly navigating through an expertly crafted user experience. Categories like Stay Well and Personal Care are displayed on the screen alongside products such as sanitizers and masks, with lush plants in the background enhancing the digital solution.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">41K <\/p>\n                              <div class=\"outcomes-subtitle\"><p>Orders placed through the app<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">105K <\/p>\n                              <div class=\"outcomes-subtitle\"><p>Downloads of the mobile app<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">$3M+<\/p>\n                              <div class=\"outcomes-subtitle\"><p>In revenue<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">4.8* <\/p>\n                              <div class=\"outcomes-subtitle\"><p>Rating in Appstore with 16k+ reviews<\/p>\n<\/div>\n            <\/div>          <\/div>\n                      <p>Within the first three months following launch, the app we built met and exceeded every goal for the project.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #2865ec; border-top: 1px solid #2865ec; \"><div class=\"key-hover\" style=\"background-color: #2865ec \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/strategy-innovation-change-enablement\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #2865ec; border-top: 1px solid #2865ec; \"><div class=\"key-hover\" style=\"background-color: #2865ec \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #2865ec;\"><div class=\"key-hover\" style=\"background-color: #2865ec \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/maintenance-support\/\" target=\"_self\" aria-label=\"Click this link for Maintenance &amp; Support detail page\" style=\"border-bottom: 1px solid #2865ec;\"><div class=\"key-hover\" style=\"background-color: #2865ec \"><\/div>Maintenance &amp; Support<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Providing exceptional, real-time mobile benefits management and product marketplace for their members.<\/p>\n","protected":false},"author":5,"featured_media":3769,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,48,47,41,43,42],"work-tags":[107,115,246,287],"coauthors":[61],"class_list":["post-3092","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-healthcare","work-category-insurance","work-category-maintenance-support","work-category-strategy-innovation","work-category-technology-engineering","work-tag-healthcare","work-tag-insurance","work-tag-product-development","work-tag-product-modernization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Leading Health Benefits Company Case Study<\/title>\n<meta name=\"description\" content=\"Providing 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