{"id":3066,"date":"2022-07-28T15:05:38","date_gmt":"2022-07-28T15:05:38","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=3066"},"modified":"2025-05-05T20:42:04","modified_gmt":"2025-05-05T20:42:04","slug":"global-health-insurance-company","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/global-health-insurance-company\/","title":{"rendered":"Global Health Insurance Company"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n          \n                      <p>Developing a new digital and content strategy to consolidate 20+ domains into one cohesive experience for insurance consultants and brokers.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #456b73\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Global Health Insurance Company*<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Digital + Content Strategy<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Insurance, Healthcare<\/p>\n                    <\/li>\n                                      <p  style=\"color:#ffffff\" >*NDAs are important<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_UHC.jpg\" alt=\"A person in a suit is efficiently navigating a digital solution on a laptop while holding a clipboard. Nearby, another in a red top observes, suggesting an engaging discussion about user experience in a comfortable room with patterned wall decor.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Create a robust digital strategy and change enablement plan for the company<\/h4>\n          \n                      <p>A global healthcare company had a multitude of websites for their broker and consultant audiences, resulting in an ineffective and disjointed experience. Poor UX and inconsistent content governance led to a lack of trust from internal sales reps and external broker\/consultant audiences and failed to meet rising user expectations for today\u2019s digital experiences. These issues compounded to cause critical barriers for self-service, leading to information bottlenecks and began to harm sales relationships. <\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established new understanding of audience needs and a comprehensive cross-channel content strategy\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed a human-centered strategy to meet the needs of brokers, GAs, and consultants<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an immediate, interim strategy to connect the disparate information sources in alignment with each audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivered a roadmap and phased approach to drive design and development of a longer-term, unified experience that aligned with current technology initiatives and resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established a scaleable, robust information architecture and content governance plan to meet the unique needs for each market and business group and to ensure that the site remains relevant and up to date<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Global-Health-Insurance-Company-Anonymized-UHC-EI_Lg-Graphic_Updated.png\" alt=\"Person crafting a flowchart on paper with black ink, merging traditional methods and digital solutions. The paper rests on a wooden surface, surrounded by color swatches, a ruler, and a pencil. Hands are visible, one holding a pen to enhance the customer experience design journey.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Global-Health-Insurance-Company-Anonymized-UHC-EI_Lg-Graphic_Updated_02.png\" alt=\"A person in a suit is sitting on a sofa, meticulously marking a document with a pen. The focus is on the hand expertly handling the paperwork as if orchestrating intricate Clockwork, ensuring every detail aligns in this digital solution of precision and intent.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n                      <\/div>\n                      <p>We consolidated over 20 domains and websites across six internal teams creating a unified experience for brokers and consultants.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #456b73; border-top: 1px solid #456b73; \"><div class=\"key-hover\" style=\"background-color: #456b73 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #456b73; border-top: 1px solid #456b73; \"><div class=\"key-hover\" style=\"background-color: #456b73 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Developing a new digital and content strategy to consolidate 20+ domains into one cohesive experience for insurance consultants and brokers<\/p>\n","protected":false},"author":5,"featured_media":3780,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,48,47,43,42],"work-tags":[107,115],"coauthors":[61],"class_list":["post-3066","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-healthcare","work-category-insurance","work-category-strategy-innovation","work-category-technology-engineering","work-tag-healthcare","work-tag-insurance"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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