{"id":3049,"date":"2022-07-28T14:59:24","date_gmt":"2022-07-28T14:59:24","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=3049"},"modified":"2025-05-05T20:40:39","modified_gmt":"2025-05-05T20:40:39","slug":"icario","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/icario\/","title":{"rendered":"Icario"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/client-logo_icario.png\" alt=\"A blank white rectangle, reminiscent of a digital solution, with no visible content or features.\">\n            <\/div>\n          \n                      <p>Developing a strategic lead generation platform that aligned people, process, and technology.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #083659\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Icario<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Lead Generation Platform<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Healthcare<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_icario.jpg\" alt=\"A person holds a tablet on a beach, displaying a website with the title The New Frontier in Health Action. With the calm sea and clear sky as a backdrop, this blend of experience design and serene nature creates an immersive customer experience.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Develop a digital experience that performs better through improved content management, smart SEO, and strategic lead generation practices<\/h4>\n          \n                      <p>Revel + NovuHealth joined forces with Icario to create value by uniting pioneering technology, data science, and behavioral insights. Icario required a dynamic prospect and customer experience as innovative as their business model. <\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided a technology strategy to solve existing pain points and allow future A\/B testing and personalization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implemented a flexible, scalable platform that could be integrated with existing systems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a personalized experience by linking their CMS with CRM to display custom content instantaneously based on behaviors and customer segment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designed a new audience experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased speed-to-market by improving internal workflows<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/iCario_Lg-Graphic_01.png\" alt=\"A person sits with a laptop on their lap, exploring a website titled The New Frontier in Health Action. Like clockwork, the digital solution showcases a surfer holding a surfboard on a beach. The room is dimly lit, and the person wears a brown sweater.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/iCario_Lg-Graphic_02.png\" alt=\"A digital mockup featuring three different web pages showcases a seamless user experience. The pages include sections for news alerts, health action, and connecting with people, displaying articles, illustrations, and statistics that blend health with cutting-edge technology.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n                      <\/div>\n                      <p>Personalization and higher performing content led to increased lead generation and higher conversion.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #083659; border-top: 1px solid #083659; \"><div class=\"key-hover\" style=\"background-color: #083659 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #083659; border-top: 1px solid #083659; \"><div class=\"key-hover\" style=\"background-color: #083659 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #083659;\"><div class=\"key-hover\" style=\"background-color: #083659 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n                    <div class=\"slide-img flex-1\"> <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/iCario_Lg-Mobile-Graphic_01.png\" alt=\"Four smartphones showcase a health-themed website, highlighting experience design in every detail. The screens reveal headlines, images, and buttons for engaging with health actions, connecting socially, exploring a resource library, and enhancing customer experience through health engagement.\" role=\"img\"><\/div>\n                      \n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Developing a strategic lead generation platform that aligned people, process, and technology.<\/p>\n","protected":false},"author":5,"featured_media":7038,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,48,43,42],"work-tags":[107],"coauthors":[61],"class_list":["post-3049","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-healthcare","work-category-strategy-innovation","work-category-technology-engineering","work-tag-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Icario Case Study<\/title>\n<meta name=\"description\" content=\"Developing a strategic lead generation platform that aligned people, process, and technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/work\/icario\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our work with Icario\" \/>\n<meta property=\"og:description\" content=\"Developing a strategic lead generation platform that aligned people, process, and technology.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clockwork.com\/work\/icario\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T20:40:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_icario.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Our work with Icario\" \/>\n<meta name=\"twitter:description\" content=\"Developing a strategic lead generation platform that aligned people, process, and technology.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_icario.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clockwork.com\/work\/icario\/\",\"url\":\"https:\/\/www.clockwork.com\/work\/icario\/\",\"name\":\"Icario Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/icario\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/icario\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/our-work_feature_icario.webp\",\"datePublished\":\"2022-07-28T14:59:24+00:00\",\"dateModified\":\"2025-05-05T20:40:39+00:00\",\"description\":\"Developing a strategic lead generation platform that aligned people, process, and technology.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/icario\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clockwork.com\/work\/icario\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/work\/icario\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/our-work_feature_icario.webp\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/our-work_feature_icario.webp\",\"width\":1920,\"height\":1080,\"caption\":\"A person holds a tablet displaying a website titled The New Frontier in Health Action, seamlessly combining custom software and an intuitive user experience. 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