{"id":2982,"date":"2022-07-27T21:14:40","date_gmt":"2022-07-27T21:14:40","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=2982"},"modified":"2026-01-26T18:55:28","modified_gmt":"2026-01-26T18:55:28","slug":"nationally-ranked-financial-services-company","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/nationally-ranked-financial-services-company\/","title":{"rendered":"Nationally Ranked Financial Services Company"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n          \n                      <p>Transitioned an analog onboarding program to a best-in-class digitally-enabled welcome experience for new clients.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #46668c\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Financial services company*<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Customer Digital Experience Design<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Finance<\/p>\n                    <\/li>\n                                      <p  style=\"color:#ffffff\" >*NDAs are important<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_ameriprise.jpg\" alt=\"A woman in a business suit shows a smartphone to a man at a restaurant table, discussing an innovative digital solution. Two people are seen in the background at another table amidst warm brick walls and soft lighting, creating an inviting ambiance.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Translate print- and mail-based processes to a digital experience<\/h4>\n          \n                      <p>Despite continued investment in digital services, new clients at this nationally recognized firm were being onboarded with custom printed and mailed materials. This resulted in an experience that felt dated for modern audiences, lacked the ability to measure usage, and was expensive to maintain with increasing yearly costs to print and mail.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an experience to reinforce the decision to work with their brand and instills confidence and conveys stability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Translated a static and analog experience that explained the benefits and breadth of products and services offered, to a digital and accessible website experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promoted and encouraged a personal relationship with the client and their advisor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established a path to a personalized and cohesive digital journey that aligns with the level of services received and expectations with financial advisors<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Ameriprise_Lg-Graphic_01.png\" alt=\"A person uses a stylus on a tablet showcasing wireframe designs and notes, reflecting a seamless user experience. Nearby, a computer mouse rests on its pad, all set upon the wooden desk as part of an efficient digital solution.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Ameriprise_Small-Sq_Graphic_01.png\" alt=\"A person in a suit is pointing at a document on a table, highlighting a proposed custom software solution, while another individual sits in the background on a couch. The focus is on the hand and the document, underscoring an engaging discussion about enhancing customer experience.\" role=\"img\"><\/div>\n                                                    <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Ameriprise_Small-Sq_Graphic_02.png\" alt=\"A woman in a white shirt presents a large sheet of paper with charts and diagrams on a whiteboard, pointing to emphasize insights on customer experience. The blurred office environment in the background suggests a focus on enhancing strategic decisions.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n                      <\/div>\n                      <p>We created a modern, personalized feel and a welcome experience that exceeds that of our client&#8217;s competitors. The update to a digital process also reduced the cost of onboarding by removing printing requirements.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #46668c; border-top: 1px solid #46668c; \"><div class=\"key-hover\" style=\"background-color: #46668c \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/strategy-innovation-change-enablement\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #46668c; border-top: 1px solid #46668c; \"><div class=\"key-hover\" style=\"background-color: #46668c \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #46668c;\"><div class=\"key-hover\" style=\"background-color: #46668c \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Transitioned an analog onboarding program to a best-in-class digitally-enabled welcome experience for new clients.<\/p>\n","protected":false},"author":5,"featured_media":3766,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,49,43,42],"work-tags":[423,277,424,278,248,114,425],"coauthors":[61],"class_list":["post-2982","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-finance","work-category-strategy-innovation","work-category-technology-engineering","work-tag-customer-digital-experience-design","work-tag-customer-experience","work-tag-digital-journey","work-tag-experience-design","work-tag-experience-strategy","work-tag-finance","work-tag-journey-mapping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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