{"id":2972,"date":"2022-07-27T17:56:40","date_gmt":"2022-07-27T17:56:40","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=2972"},"modified":"2026-01-26T18:25:06","modified_gmt":"2026-01-26T18:25:06","slug":"marketplace","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/marketplace\/","title":{"rendered":"Marketplace"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/client-logo_marketplace.png\" alt=\"A blank white square with no content or discernible features serves as a minimalist metaphor in the world of custom software, highlighting the vast possibilities for creating a seamless user experience.\">\n            <\/div>\n          \n                      <p>Introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #20bfdc\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #161616;\" >\n                      <p  style=\"color:#161616\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#161616\" >Marketplace<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #161616;\" >\n                      <p  style=\"color:#161616\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#161616\" >Digital Transformation<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #161616;\" >\n                      <p  style=\"color:#161616\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#161616\" >Media<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_marketplace.jpg\" alt=\"A person holds a smartphone, resembling a clockwork of innovation, displaying a news article about Luckin Coffee. The screen reveals text and images linked to the Chinese coffee brand. The persons thumb and index finger gently hold the phone against a light background.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Grow traffic and donations for our client&#8217;s traditional media programming<\/h4>\n          \n                      <p>Our client wanted to, first, understand if new audiences were interested in Marketplace content and, second, to discover where and how they wanted to interact with it. Digital content became the cornerstone of this research \u2014 and once they understood these new audiences, Marketplace needed to shift their culture, process, and technology to support digital content delivery.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanded mindset to enable new audiences to reach Marketplace content where they are (mobile, voice, podcasts, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instilled an attitude of \u201cdigital-first\u201d thinking to support their media production, fundraising, and digital content efforts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Technical planning for new Content Management System and integrations with internal systems (WordPress)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Developed the website\u2019s new design system to create a compelling and modernized digital brand presence<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Marketplace_Lg_Graphic_01.png\" alt=\"A person is holding a smartphone displaying a news article titled California Struggles to Determine Who Will Pay for Fires. The article, enriched by experience design, includes an image of a forest. The persons finger hovers, ready to scroll through the engaging digital solution.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MarketPlace_Lg-Graphic_02.png\" alt=\"A smartphone and a laptop displaying a website with articles. The phone shows an article titled Your foreign car may be as Made in America as a Chevy. The laptop, like Clockwork, delivers seamless user experience, showing a welcome message to The Salon with engaging articles and Tell us buttons.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">+2.5M<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Monthly visitors one year post launch (up from 500K)<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">168%<\/p>\n                              <div class=\"outcomes-subtitle\"><p>YOY growth a year after launch<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">1M<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Users\/month for 12 straight months (highest since 2015)<\/p>\n<\/div>\n            <\/div>          <\/div>\n                      <p>We revamped our client&#8217;s traditional culture and processes that stood in the way of innovation and transformation. We also engaged younger audiences by breaking stories into small, consumable pieces dubbed \u201cmicro-content delivery\u201d.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #20bfdc; border-top: 1px solid #20bfdc; \"><div class=\"key-hover\" style=\"background-color: #20bfdc \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #20bfdc; border-top: 1px solid #20bfdc; \"><div class=\"key-hover\" style=\"background-color: #20bfdc \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/technology-and-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #20bfdc;\"><div class=\"key-hover\" style=\"background-color: #20bfdc \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n                    <div class=\"slide-img flex-1\"> <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MarketPlace_Slider-Graphic_01.png\" alt=\"A webpage showcasing a seamless user experience with news articles, complete with images, headlines, and brief descriptions. The layout resembles the precision of Clockwork, featuring a main article at the top followed by smaller stories in columns, all accented in teal and white.\" role=\"img\"><\/div>\n                      \n          <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.<\/p>\n","protected":false},"author":5,"featured_media":3773,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,43,42],"work-tags":[402,404,401,331,113,403],"coauthors":[61],"class_list":["post-2972","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-strategy-innovation","work-category-technology-engineering","work-tag-design-thinking","work-tag-digital-content","work-tag-digital-first","work-tag-digital-transformation","work-tag-media","work-tag-technology-consulting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketplace Case Study<\/title>\n<meta name=\"description\" content=\"We introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.clockwork.com\/work\/marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our work with Marketplace\" \/>\n<meta property=\"og:description\" content=\"We ntroduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.clockwork.com\/work\/marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T18:25:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Marketplace_Lg_Graphic_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Our work with Marketplace\" \/>\n<meta name=\"twitter:description\" content=\"We introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Marketplace_Lg_Graphic_01.png\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/www.clockwork.com\/work\/marketplace\/\",\"url\":\"http:\/\/www.clockwork.com\/work\/marketplace\/\",\"name\":\"Marketplace Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/www.clockwork.com\/work\/marketplace\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/www.clockwork.com\/work\/marketplace\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_marketplace.jpg\",\"datePublished\":\"2022-07-27T17:56:40+00:00\",\"dateModified\":\"2026-01-26T18:25:06+00:00\",\"description\":\"We introduced digital-first thinking, design, and technology consulting to digitally transform the nationally recognized Marketplace radio program.\",\"breadcrumb\":{\"@id\":\"http:\/\/www.clockwork.com\/work\/marketplace\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/www.clockwork.com\/work\/marketplace\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/www.clockwork.com\/work\/marketplace\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_marketplace.jpg\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_marketplace.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"A person holds a smartphone, resembling a clockwork of innovation, displaying a news article about Luckin Coffee. 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