{"id":2799,"date":"2022-07-25T20:37:38","date_gmt":"2022-07-25T20:37:38","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=2799"},"modified":"2026-01-26T20:43:50","modified_gmt":"2026-01-26T20:43:50","slug":"mercury-marine","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/mercury-marine\/","title":{"rendered":"Mercury Marine"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/client-logo_mercury-2.png\" alt=\"A blank white square with no visible content or elements, offering a minimalist approach that highlights the importance of user experience.\">\n            <\/div>\n          \n                      <p>A modernized product sales enablement tool for a global engine manufacturer.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #a40c16\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Mercury Marine<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Sales Enablement Tool<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Manufacturing<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\" alt=\"A person holding a tablet featuring Clockwork, a custom software video streaming app with diverse categories and a subscription form. The waterfront background with water and a boat enhances the serene customer experience.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Create a sales and training solution to serve a complex, dispersed dealer network<\/h4>\n          \n                      <p>Mercury Marine needed to increase the performance, knowledge and engagement of their global dealer network. Their legacy technology solution providing product knowledge and training was outdated, inflexible, and difficult to use and update. Dealers, located worldwide, with different language and product needs, needed detailed information about the products regardless of location or internet access.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <p>Clockwork replaced Mercury\u2019s outdated technology with an accessible and personalized sales enablement toolkit. This progressive web app includes personalization, multi-language and localization support, as well as product education and certification. These features are wrapped in an interface that\u2019s easy to use and navigate for a seamless sales experience.<\/p>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Lg-Graphic_01.png\" alt=\"A digital solution featuring a quoting system for the Verado 350hp Pro engine. The interface highlights experience design with configuration options, pricing details, and setup stages on a dark blue background to enhance customer experience.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Small-Sq_Graphic_01.png\" alt=\"A person in a dark rain jacket holds a fishing rod with a reel in one hand and a bright orange eel-shaped fishing lure with a metal hook in the other, capturing the essence of seamless user experience. The background shows blurred water.\" role=\"img\"><\/div>\n                                                    <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Small-Sq_Graphic_02.png\" alt=\"A laptop screen showcases a webpage interface for customizing a Verado 350hp Pro engine, highlighting an experience design that enhances sales enablement, field rep capabilities, and customer experience. The page presents options for personalization and adding labels, with transparent pre-tax and post-tax pricing.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">100% <\/p>\n                              <div class=\"outcomes-subtitle\"><p>Adoption compared to 30% with the previous solution<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">97%<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Decrease in asset download time (150 minutes to just 4 minutes)<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">4 to 1<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Four application codebases reduced to a single codebase<\/p>\n<\/div>\n            <\/div>          <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n\n\n  <div class=\"block testimonial post-testimonial withbg\">\n    <div class=\"grid-container\">\n      <div class=\"grid-x grid-margin-x\">\n        <div class=\"cell\">\n\n          <figure class=\"testimonial-content wow animate__animated animate__fadeInUp\" data-wow-delay=\"0.5s\">\n\n                          <blockquote class=\"testimonial-quote\"  style=\"background-color: #dddddd;\" >\n                <p  style=\"color: #000000;\" >I love the navigation. I can&#8217;t believe the improvement.<\/p>\n              <\/blockquote>\n            \n            <figcaption class=\"testimonial-citation wow animate__animated animate__fadeInUp\" data-wow-delay=\"0.5s\">\n\n                              <p  style=\"color: #000000;\" >Mercury Marine Global Leader<\/p>\n              \n              \n            <\/figcaption>\n\n            <div class=\"testimonial-cta\">\n                          <\/div>\n\n          <\/figure>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #a40c16; border-top: 1px solid #a40c16; \"><div class=\"key-hover\" style=\"background-color: #a40c16 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #a40c16; border-top: 1px solid #a40c16; \"><div class=\"key-hover\" style=\"background-color: #a40c16 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/technology-and-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #a40c16;\"><div class=\"key-hover\" style=\"background-color: #a40c16 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/maintenance-and-support\/\" target=\"_self\" aria-label=\"Click this link for Maintenance &amp; Support detail page\" style=\"border-bottom: 1px solid #a40c16;\"><div class=\"key-hover\" style=\"background-color: #a40c16 \"><\/div>Maintenance &amp; Support<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n      <div class=\"img-carousel-slider flex-1\">              <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Lg_Slider-Graphic_01.png\" alt=\"Immerse in a seamless experience design with our digital interface for selecting outboard engines. Explore the expertly crafted options, specifications, and pricing, including the featured Verado 350hp Pro engine. Navigate effortlessly through tabs for products, services, and more details.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Lg-Slider_Graphic_02.png\" alt=\"Split image: Left side features a laptop displaying a digital solution for outboard engine selection. Right side highlights a hand holding a fishing lure with colorful strands, showcasing the seamless experience design of choosing the perfect gear.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Mercury_Lg-Slider_Graphic_03.png\" alt=\"Three laptops display a websites design on a red background, showcasing custom software for selecting and quoting engines. The user experience is enhanced with a black, white, and red color scheme, offering intuitive menus and options that elevate the customer experience.\" role=\"img\"><\/div>\n                      \n      <\/div>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>A modernized product sales enablement tool for a global engine manufacturer.<\/p>\n","protected":false},"author":5,"featured_media":3775,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,41,46,259,43,42],"work-tags":[408,409,399,406,407,109,263,246,256,257,405],"coauthors":[61],"class_list":["post-2799","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-maintenance-support","work-category-manufacturing","work-category-sales-enablement","work-category-strategy-innovation","work-category-technology-engineering","work-tag-dealer-application","work-tag-dealer-network","work-tag-digital-product-development","work-tag-digital-sales-tool","work-tag-field-sales","work-tag-manufacturing","work-tag-product-design","work-tag-product-development","work-tag-sales-enablement","work-tag-sales-field-application","work-tag-sales-tool"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mercury Marine Case Study<\/title>\n<meta name=\"description\" content=\"A modernized product sales enablement tool for a global engine manufacturer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/work\/mercury-marine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our work with Mercury Marine\" \/>\n<meta property=\"og:description\" content=\"A modernized product sales enablement tool for a global engine manufacturer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clockwork.com\/work\/mercury-marine\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-26T20:43:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Our work with Mercury Marine\" \/>\n<meta name=\"twitter:description\" content=\"A modernized product sales enablement tool for a global engine manufacturer.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/\",\"url\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/\",\"name\":\"Mercury Marine Case Study\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\",\"datePublished\":\"2022-07-25T20:37:38+00:00\",\"dateModified\":\"2026-01-26T20:43:50+00:00\",\"description\":\"A modernized product sales enablement tool for a global engine manufacturer.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clockwork.com\/work\/mercury-marine\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/work\/mercury-marine\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_mercury-marine.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"A person holding a tablet featuring Clockwork, a custom software video streaming app with diverse categories and a subscription form. 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