{"id":2685,"date":"2022-07-25T21:17:25","date_gmt":"2022-07-25T21:17:25","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=2685"},"modified":"2026-01-26T16:41:12","modified_gmt":"2026-01-26T16:41:12","slug":"city-of-minneapolis","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/city-of-minneapolis\/","title":{"rendered":"City of Minneapolis"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/client-logo_mpls-city-of-lakes.png\" alt=\"A completely white, blank image with no visible content or elements, embodying a digital solution that enhances customer experience through the simplicity of custom software design.\">\n            <\/div>\n          \n                      <p>Complete reimagining of the City of Minneapolis digital experience including technology, design, content, and governance for their resident website.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #206fad\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >City of Minneapolis<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >End-to-end Website Transformation<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Government<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_city-of-minneapolis.jpg\" alt=\"A person stands next to a bicycle, holding a smartphone with a digital solution displayed. The screen shows a park image and text. Their other hand grips the bikes handlebar, set against a blurred cobblestone path and greenery.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Build a more customer-centric website for its residents to better serve all website visitors<\/h4>\n          \n                      <p>The City of Minneapolis&#8217; website needed an entire overhaul and they entrusted Clockwork to work with the City\u2019s internal digital team to build the best website experience to meet residents\u2019 needs.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Led a multi-year engagement to plan, evaluate, design, develop, and coach City staff through a complete overhaul of their online presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recommended, implemented, and integrated a new content management system and hosting platform<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coordinated efforts across 22 departments and 3 vendor partners to look at their content through their audiences\u2019 eyes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interviewed residents, business owners, seniors, visitors, and people with accessibility issues to understand their needs and build personas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Established a new human-centered content strategy, guidelines, training, and governance<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created a resident-focused design and infrastructure to accommodate current and future needs across audiences, specifically addressing accessibility and search<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reorganized the content by topic area and created guidelines to ensure that content is easy to scan and understand<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Mpls_Lg-Graphic_01.jpg\" alt=\"A webpage layout featuring sections for city updates, recent events, and city officials works like clockwork. Images of parks and city landmarks are displayed. Navigation menus include Things to Do and other city-related links, enhancing the digital solution for an improved customer experience.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Mpls_Lg-Graphic_2.jpg\" alt=\"A desktop screen displays the Minneapolis website, featuring custom software design that showcases a riverside path with cyclists and pedestrians. A phone screen highlights the city\u2019s skyline and a sculpture. Both screens enhance the user experience with intuitive navigation options and city information.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">100+<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Content authors and contributors trained across all city departments<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">2.1 AA<\/p>\n                              <div class=\"outcomes-subtitle\"><p>WCAG standards met by code<\/p>\n<\/div>\n            <\/div>          <\/div>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #1e73be; border-top: 1px solid #206fad; \"><div class=\"key-hover\" style=\"background-color: #206fad \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #1e73be; border-top: 1px solid #206fad; \"><div class=\"key-hover\" style=\"background-color: #206fad \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/services\/technology-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #1e73be;\"><div class=\"key-hover\" style=\"background-color: #206fad \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n      <div class=\"img-carousel-slider flex-1\">              <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Mpls_Slider_Lg-Graphic_01.jpg\" alt=\"Six smartphones showcase city-themed app screens, featuring parks, transportation options, and tourists. Expertly crafted custom software enhances user experience with sections on city attractions, travel tips, and local experiences\u2014all set against a muted gray background reminiscent of clockwork precision.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/Mpls_Slider_Lg-Graphic_02.jpg\" alt=\"Minneapolis at dusk reveals a stunning cityscape with a river and illuminated bridge on the left. On the right, a computer and smartphone showcase a Clockwork-designed website about things to do in the city, merging sleek experience design with engaging images and text sections.\" role=\"img\"><\/div>\n                      \n      <\/div>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Complete reimagining of the City of Minneapolis digital experience including technology, design, content, and governance for their resident website.<\/p>\n","protected":false},"author":5,"featured_media":3768,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,90,43,42],"work-tags":[112,367,368],"coauthors":[61],"class_list":["post-2685","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-government","work-category-strategy-innovation","work-category-technology-engineering","work-tag-government","work-tag-government-website","work-tag-municipal-website"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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