{"id":2650,"date":"2015-10-13T11:30:00","date_gmt":"2015-10-13T11:30:00","guid":{"rendered":"https:\/\/www.clockwork.com\/?p=2650"},"modified":"2025-10-21T19:06:39","modified_gmt":"2025-10-21T19:06:39","slug":"park-tool-launch","status":"publish","type":"post","link":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/","title":{"rendered":"Park Tool Launch"},"content":{"rendered":"\n

As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status. The company is known for their quality, innovation, and superb customer service and we built a responsive, intuitive site that hit home with their loyal, active audience.<\/p>\n\n\n\n

For Clockwork, the project was a natural fit. We\u2019ve done work for other nationally-known cycling organizations like Nice Ride MN and MN Bike Alliance and have a long history of working with B2B and manufacturing clients.<\/p>\n\n\n\n

Visit their site: http:\/\/www.<\/a>parktool<\/a>.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status. The company is known for their quality, innovation, and superb customer service and we built a responsive, intuitive site that hit home with their loyal, active audience. For Clockwork, the project was a natural fit. […]<\/p>\n","protected":false},"author":24,"featured_media":4185,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[73],"class_list":["post-2650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nPark Tool Launch<\/title>\n<meta name=\"description\" content=\"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Park Tool Launch\" \/>\n<meta property=\"og:description\" content=\"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\" \/>\n<meta property=\"og:site_name\" content=\"Clockwork\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/clockworkactivemedia\" \/>\n<meta property=\"article:published_time\" content=\"2015-10-13T11:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-21T19:06:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"534\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Clockwork\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Clockwork_Tweet\" \/>\n<meta name=\"twitter:site\" content=\"@Clockwork_Tweet\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\"},\"author\":{\"name\":\"Clockwork\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2\"},\"headline\":\"Park Tool Launch\",\"datePublished\":\"2015-10-13T11:30:00+00:00\",\"dateModified\":\"2025-10-21T19:06:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\"},\"wordCount\":95,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.clockwork.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\",\"url\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\",\"name\":\"Park Tool Launch\",\"isPartOf\":{\"@id\":\"https:\/\/www.clockwork.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg\",\"datePublished\":\"2015-10-13T11:30:00+00:00\",\"dateModified\":\"2025-10-21T19:06:39+00:00\",\"description\":\"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg\",\"width\":600,\"height\":534,\"caption\":\"The Park Tool homepage offers a seamless customer experience. Explore sections like Tools and How to Get Out of Nowhere, illustrated with imagery of cyclists in nature. Dive into viewing tools and merchandise that bring precision and Clockwork reliability to every repair.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.clockwork.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\/\/www.clockwork.com\/insights\/category\/uncategorized\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Park Tool Launch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.clockwork.com\/#website\",\"url\":\"https:\/\/www.clockwork.com\/\",\"name\":\"Clockwork\",\"description\":\"We create human-centered digital experiences.\",\"publisher\":{\"@id\":\"https:\/\/www.clockwork.com\/#organization\"},\"alternateName\":\"Clockwork: Custom Software Solutions & Experience Design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.clockwork.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.clockwork.com\/#organization\",\"name\":\"Clockwork\",\"url\":\"https:\/\/www.clockwork.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg\",\"contentUrl\":\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg\",\"width\":93,\"height\":48,\"caption\":\"Clockwork\"},\"image\":{\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/clockworkactivemedia\",\"https:\/\/x.com\/Clockwork_Tweet\",\"https:\/\/www.linkedin.com\/company\/clockwork-active-media-systems\"],\"description\":\"Experience design & technology consultancy. We build enterprise websites, software platforms, and mobile apps with a human-centered approach.\",\"legalName\":\"Clockwork\",\"foundingDate\":\"2001-01-01\",\"naics\":\"541511\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"51\",\"maxValue\":\"200\"},\"actionableFeedbackPolicy\":\"https:\/\/www.clockwork.com\/accessibility-statement\/\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2\",\"name\":\"Clockwork\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Park Tool Launch","description":"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/","og_locale":"en_US","og_type":"article","og_title":"Park Tool Launch","og_description":"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.","og_url":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/","og_site_name":"Clockwork","article_publisher":"https:\/\/www.facebook.com\/clockworkactivemedia","article_published_time":"2015-10-13T11:30:00+00:00","article_modified_time":"2025-10-21T19:06:39+00:00","og_image":[{"width":600,"height":534,"url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg","type":"image\/jpeg"}],"author":"Clockwork","twitter_card":"summary_large_image","twitter_creator":"@Clockwork_Tweet","twitter_site":"@Clockwork_Tweet","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#article","isPartOf":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/"},"author":{"name":"Clockwork","@id":"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2"},"headline":"Park Tool Launch","datePublished":"2015-10-13T11:30:00+00:00","dateModified":"2025-10-21T19:06:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/"},"wordCount":95,"commentCount":0,"publisher":{"@id":"https:\/\/www.clockwork.com\/#organization"},"image":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/","url":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/","name":"Park Tool Launch","isPartOf":{"@id":"https:\/\/www.clockwork.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage"},"image":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg","datePublished":"2015-10-13T11:30:00+00:00","dateModified":"2025-10-21T19:06:39+00:00","description":"As the largest bike tool manufacturer in the world, Park Tool needed a website upgrade that matched their world-class status.","breadcrumb":{"@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.clockwork.com\/insights\/park-tool-launch\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#primaryimage","url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg","contentUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2015\/10\/15bx2p.jpeg","width":600,"height":534,"caption":"The Park Tool homepage offers a seamless customer experience. Explore sections like Tools and How to Get Out of Nowhere, illustrated with imagery of cyclists in nature. Dive into viewing tools and merchandise that bring precision and Clockwork reliability to every repair."},{"@type":"BreadcrumbList","@id":"https:\/\/www.clockwork.com\/insights\/park-tool-launch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.clockwork.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/www.clockwork.com\/insights\/category\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Park Tool Launch"}]},{"@type":"WebSite","@id":"https:\/\/www.clockwork.com\/#website","url":"https:\/\/www.clockwork.com\/","name":"Clockwork","description":"We create human-centered digital experiences.","publisher":{"@id":"https:\/\/www.clockwork.com\/#organization"},"alternateName":"Clockwork: Custom Software Solutions & Experience Design","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.clockwork.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.clockwork.com\/#organization","name":"Clockwork","url":"https:\/\/www.clockwork.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg","contentUrl":"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/07\/clockwork.svg","width":93,"height":48,"caption":"Clockwork"},"image":{"@id":"https:\/\/www.clockwork.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/clockworkactivemedia","https:\/\/x.com\/Clockwork_Tweet","https:\/\/www.linkedin.com\/company\/clockwork-active-media-systems"],"description":"Experience design & technology consultancy. We build enterprise websites, software platforms, and mobile apps with a human-centered approach.","legalName":"Clockwork","foundingDate":"2001-01-01","naics":"541511","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"51","maxValue":"200"},"actionableFeedbackPolicy":"https:\/\/www.clockwork.com\/accessibility-statement\/"},{"@type":"Person","@id":"https:\/\/www.clockwork.com\/#\/schema\/person\/fcf3f173ebec2db95dca5d23decc57e2","name":"Clockwork"}]}},"_links":{"self":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/2650","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/comments?post=2650"}],"version-history":[{"count":4,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/2650\/revisions"}],"predecessor-version":[{"id":7729,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/posts\/2650\/revisions\/7729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/media\/4185"}],"wp:attachment":[{"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/media?parent=2650"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/categories?post=2650"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/tags?post=2650"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.clockwork.com\/wp-json\/wp\/v2\/coauthors?post=2650"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}