{"id":2602,"date":"2022-07-25T21:15:21","date_gmt":"2022-07-25T21:15:21","guid":{"rendered":"https:\/\/www.clockwork.com\/?post_type=work&#038;p=2602"},"modified":"2026-01-26T18:33:36","modified_gmt":"2026-01-26T18:33:36","slug":"minneapolis-college-of-art-and-design","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/minneapolis-college-of-art-and-design\/","title":{"rendered":"Minneapolis College of Art and Design"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/client-logo_mcad.png\" alt=\"A plain white background reminiscent of a Clockwork-inspired canvas, awaiting the artistry of experience design to craft an intuitive digital solution.\">\n            <\/div>\n          \n                      <p>Updating to Drupal 8 gave MCAD an opportunity to invest in a beautiful, accessible website redesign.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #796f69\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Minneapolis College of Art and Design<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Website Migration + Accessible Redesign<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Education<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_MCAD.jpg\" alt=\"A laptop on a wooden desk displays a website for youth art classes, enhanced by custom software to elevate the customer experience. The background features plants and colorful artwork, while art supplies and a small lamp adorn the desk.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>The MCAD website needed to move off the soon-to-be unsupported Drupal 7 platform<\/h4>\n          \n                      <p>The transition to Drupal 8 was an opportunity to showcase their new brand identity online, create an accessible experience tailored to their audiences, and enable lead generation for prospective students.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li>Aligned stakeholders and project partners through discovery and strategic planning activities; prioritized requirements within budget constraints<\/li>\n<li>Reviewed technical systems and uncovered complex business logic in the existing site that was an important and necessary consideration for development<\/li>\n<li>Identified common patterns for reuse throughout the experience which created efficiencies in project timeline and budget<\/li>\n<li>Collaborated with MCAD\u2019s branding partner to create a modern, artistic site that pushes the envelope of design<\/li>\n<li>Streamlined the application process and data collection<\/li>\n<li>Created a highly accessible user experience by simplifying the navigation and design, making content easier to discover and find<\/li>\n<li>Prominently displayed a rotating assortment of student artwork throughout the site<\/li>\n<li>Custom back-end development supports the complex visual design, enhances site functionality, and maintains accessibility<\/li>\n<li>Developed a custom continuing education catalog and ecommerce solution to provide an improved shopping experience<\/li>\n<li>Extended integrations with Salesforce capture multiple types of leads across different areas of the site: prospective students, continuing education, general contact leads<\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MCAD_Lg-Graphic_01.jpg\" alt=\"Three mobile web page designs act as a digital solution showcasing creative content. The pages display various images and text, such as artwork, a group photo, and articles about art and education. A diverse range of artistic styles and layouts are featured across the seamless customer experience.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MCAD_Lg-Graphic_02.jpg\" alt=\"A split-screen image showcasing three webpages from the Minneapolis College of Art and Design. Each page features text and colorful illustrations, enhancing user experience while highlighting the schools mission, student body diversity, and stories about alumni and students.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n            <div class=\"flex-2\">                <p class=\"outcomes-number-title\">2x<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Traffic doubled over the first year<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">52%<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Increase in users<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">60%<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Increase in pageviews<\/p>\n<\/div>\n            <\/div><div class=\"flex-2\">                <p class=\"outcomes-number-title\">64%<\/p>\n                              <div class=\"outcomes-subtitle\"><p>Increase in mobile usage<\/p>\n<\/div>\n            <\/div>          <\/div>\n                      <p>Through this update, MCAD saw Increased lead generation and conversions on partially completed applications. The new site also resulted in an increased accessibility score compared to previous site (as measured by SiteImprove).<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #796f69; border-top: 1px solid #796f69; \"><div class=\"key-hover\" style=\"background-color: #796f69 \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #796f69; border-top: 1px solid #796f69; \"><div class=\"key-hover\" style=\"background-color: #796f69 \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/technology-and-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #796f69;\"><div class=\"key-hover\" style=\"background-color: #796f69 \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/maintenance-and-support\/\" target=\"_self\" aria-label=\"Click this link for Maintenance &amp; Support detail page\" style=\"border-bottom: 1px solid #796f69;\"><div class=\"key-hover\" style=\"background-color: #796f69 \"><\/div>Maintenance &amp; Support<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n\n  <div class=\"block testimonial post-testimonial withbg\">\n    <div class=\"grid-container\">\n      <div class=\"grid-x grid-margin-x\">\n        <div class=\"cell\">\n\n          <figure class=\"testimonial-content wow animate__animated animate__fadeInUp\" data-wow-delay=\"0.5s\">\n\n                          <blockquote class=\"testimonial-quote\"  style=\"background-color: #e0d0c3;\" >\n                <p  style=\"color: #0a0a0a;\" >\u201cThank you Clockwork for making a very complex new website look beautiful in its simplicity, design, and usability.\u201d<\/p>\n              <\/blockquote>\n            \n            <figcaption class=\"testimonial-citation wow animate__animated animate__fadeInUp\" data-wow-delay=\"0.5s\">\n\n              \n                              <cite class=\"testimonial-designation\"  style=\"color: #0a0a0a;\" >VP, Minneapolis College of Art and Design<\/cite>\n              \n            <\/figcaption>\n\n            <div class=\"testimonial-cta\">\n                          <\/div>\n\n          <\/figure>\n\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n<div class=\"image-slider-carousel\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n      <div class=\"img-carousel-slider flex-1\">              <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MCAD_Lg-Single_Slider_01.jpg\" alt=\"A split image displays a computer on the left with a website for MCAD, showcasing digital solutions for creative cultural leaders. On the right, a painting of a person swimming underwater captures distorted reflections and bubbles in an exquisite experience design.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MCAD_Lg-Single_Slider_02.jpg\" alt=\"A split image displays a computer on the left with a website for MCAD, showcasing digital solutions for creative cultural leaders. On the right, a painting of a person swimming underwater captures distorted reflections and bubbles in an exquisite experience design.\" role=\"img\"><\/div>\n                      \n                    <div class=\"image-slide\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/MCAD_Lg-Single_Slider_03.jpg\" alt=\"A laptop displaying a digital magazine layout against a green backdrop showcases an article titled Petitier Illustrates Story for Noema Magazine. Enhanced by custom software, the screen features additional images and text excerpts on the right, elevating user experience with its elegant design.\" role=\"img\"><\/div>\n                      \n      <\/div>    <\/div>\n  <\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Updating to Drupal 8 gave MCAD an opportunity to invest in a beautiful, accessible website redesign.<\/p>\n","protected":false},"author":5,"featured_media":3774,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,41,43,42],"work-tags":[242,411,412,110,410],"coauthors":[61],"class_list":["post-2602","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-maintenance-support","work-category-strategy-innovation","work-category-technology-engineering","work-tag-accessibility","work-tag-accessible-web-design","work-tag-custom-website-catalog","work-tag-education","work-tag-website-migration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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