{"id":2525,"date":"2017-08-07T16:31:00","date_gmt":"2017-08-07T16:31:00","guid":{"rendered":"https:\/\/www.clockwork.com\/?p=2525"},"modified":"2025-10-21T19:07:07","modified_gmt":"2025-10-21T19:07:07","slug":"eyebobs-and-clockwork-partner-on-website-redesign","status":"publish","type":"post","link":"https:\/\/www.clockwork.com\/insights\/eyebobs-and-clockwork-partner-on-website-redesign\/","title":{"rendered":"eyebobs and Clockwork partner on Website Redesign"},"content":{"rendered":"\n<p>eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand\u2019s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience.<\/p>\n\n\n\n<p>The new website was a collaboration between <a href=\"https:\/\/www.eyebobs.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">eyebobs<\/a>, Clockwork, Rocket Web, and Ideas That Kick. Clockwork did the digital strategy and design, Rocket Web completed the UX and production, and Ideas That Kick was the branding partner. The outcome is an engaging ecommerce experience.<\/p>\n\n\n\n<p>&#8220;The new eyebobs website gives our consumers a significantly improved experience, with 360 degree imaging, our new virtual try on tool, and a fresh look that takes the experience to another level. It maintains the \u2018irreverent and slightly jaded\u2019 personality our consumers have come to expect, and allows us to rapidly scale and expand into new categories,\u201d said Mike Hollenstein, Vice President, Consumer Direct, eyebobs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How we helped their business<\/h3>\n\n\n\n<p>In the strategist and design roles, we helped align eyebob\u2019s business objectives with their digital experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Developed customer personas to identify customer goals and motivations.<\/li><li>Mapped customer journey across channels to determine opportunities.<\/li><li>Developed Page Description Diagrams to prioritize content and goals for the new website \u2014 and to guide Rocket Web\u2019s wire frames.<\/li><li>Outlined a storytelling framework that defined how and when to use various tools through which eyebobs can tell their story, helping to ensure customers see relevant content and are guided to purchase.<\/li><li>Designed a new digital visual direction for the site that highlights product craftsmanship while staying out of the way of what the visitors want to do: purchase.<\/li><\/ul>\n\n\n\n<p>Melanie Shirley, eyebobs VP of Marketing, reflected, \u201cClockwork has been a long-standing partner of eyebobs, so when it came time to replatform our site, they were the perfect choice to lead the front end design. They are well-steeped in the eyebobs brand and were able to take our new identity and bring it to life digitally.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Clockwork &amp; eyebobs<\/h3>\n\n\n\n<p>Clockwork and eyebobs\u2019 partnership began seven years ago in 2010 with another website redesign project. Since then, we\u2019ve been a consistent digital partner for them as they\u2019ve grown.<\/p>\n\n\n\n<p>Great clients. Great partners. Great work. It\u2019s as simple as that.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.clockwork.com\/contact-us\/\">Email us to help make your business better.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eyebobs, the national eyeglass maker based in the Twin Cities, launched a redesigned website on July 12th. The new direct sales site showcases the brand\u2019s whimsical personality, allows the company to tell their story, and has a smooth and simple customer experience. The new website was a collaboration between eyebobs, Clockwork, Rocket Web, and Ideas [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":2526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[73],"class_list":["post-2525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eyebobs and Clockwork partner on Website Redesign<\/title>\n<meta name=\"description\" content=\"The new direct sales site showcases the brand\u2019s whimsical personality and has a smooth and simple customer experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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