{"id":2340,"date":"2015-03-05T05:39:00","date_gmt":"2015-03-05T05:39:00","guid":{"rendered":"https:\/\/www.clockwork.com\/?p=2340"},"modified":"2025-10-21T19:06:33","modified_gmt":"2025-10-21T19:06:33","slug":"clockwork-launches-new-website-for-nations-1-park-system","status":"publish","type":"post","link":"https:\/\/www.clockwork.com\/insights\/clockwork-launches-new-website-for-nations-1-park-system\/","title":{"rendered":"Clockwork Launches New Website for Nation&#8217;s #1 Park System"},"content":{"rendered":"\n<p>The Nation\u2019s #1 Park system, the&nbsp;Minneapolis Park &amp; Recreation Board (MPRB), launched a new&nbsp;responsive&nbsp;website to better serve the Twin Cities community. Offering everything from activity sign-up to golf to wedding venues, the MPRB website receives more than 2.2 million visitors each year. The new website elevates users\u2019 MPRB digital experience, and will serve as an unparalleled community tool&nbsp;for park- and event-goers&nbsp;across the city.<\/p>\n\n\n\n<p>The MPRB completed an initial phase of work with Fredrickson Communications that included a website needs assessment&nbsp;and&nbsp;content inventory and audit. The&nbsp;first phase captured community input and ensured&nbsp;MPRB constituents\u2019 suggestions were heard.<\/p>\n\n\n\n<p>The second phase of design and development&nbsp;was completed by Clockwork. Using their customized platform, the Active Media Manager (AMM), Clockwork implemented a vibrant user experience for the site visitors. The AMM also offers an efficient and seamless interface for the MPRB&nbsp;content managers. The redesign makes MPRB\u2019s vast range of parks, events, activities, and information more easily searchable and discoverable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-five-features-that-the-community-will-love\"><strong>Five features that the community will love<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responsive for on-the-go access via phone or tablet<\/li>\n\n\n\n<li>Photo galleries to explore parks, wedding\u00a0sites, and event venues<\/li>\n\n\n\n<li>Enhanced\u00a0search for improved searchability<\/li>\n\n\n\n<li>Well-organized and easy-to-scan mega-navigation<\/li>\n\n\n\n<li>Quick links on the homepage\u00a0to\u00a0get users to the most popular tasks as efficiently as possible<\/li>\n<\/ul>\n\n\n\n<p>The Minneapolis Park System features 6,790 acres of land and water, with approximately 250 parks that receive more than 21 million visits annually. The Trust for Public Land rated Minneapolis parks the best in the nation in 2013 and 2014.<\/p>\n\n\n\n<p>If you have questions about the launch or would like more information, please contact us.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Nation\u2019s #1 Park system, the&nbsp;Minneapolis Park &amp; Recreation Board (MPRB), launched a new&nbsp;responsive&nbsp;website to better serve the Twin Cities community. Offering everything from activity sign-up to golf to wedding venues, the MPRB website receives more than 2.2 million visitors each year. The new website elevates users\u2019 MPRB digital experience, and will serve as an [&hellip;]<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"coauthors":[73],"class_list":["post-2340","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clockwork Launches New Website for Nation&#039;s #1 Park System<\/title>\n<meta name=\"description\" content=\"See our work with the Nation\u2019s #1 Park system, the Minneapolis Park &amp; Recreation Board (MPRB).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.clockwork.com\/insights\/clockwork-launches-new-website-for-nations-1-park-system\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clockwork Launches New Website for Nation&#039;s #1 Park System\" \/>\n<meta property=\"og:description\" content=\"See our work with the Nation\u2019s #1 Park system, the Minneapolis Park &amp; 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