{"id":2286,"date":"2016-07-20T12:20:00","date_gmt":"2016-07-20T12:20:00","guid":{"rendered":"https:\/\/www.clockwork.com\/?p=2286"},"modified":"2025-04-04T18:38:00","modified_gmt":"2025-04-04T18:38:00","slug":"statistics-and-ideas-for-improving-and-reviving-your-approach-to-email-marketing","status":"publish","type":"post","link":"https:\/\/www.clockwork.com\/insights\/statistics-and-ideas-for-improving-and-reviving-your-approach-to-email-marketing\/","title":{"rendered":"Statistics and ideas for improving (and reviving) your approach to email marketing"},"content":{"rendered":"\n<p>Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn\u2019t dead.<\/p>\n\n\n\n<p>There are many types of communication that fall under the umbrella of email marketing \u2014 from transactional to promotional, from fundraising to thought leadership \u2014 that all depend directly on your businesses\u2019 customer journey.&nbsp;There\u2019s no singular way to be successful with email marketing. Like everything digital, there are many variables that make your situation unique \u2014 your goals, your audience, your resources, etc. But in the spirit of a mid-year check-in, I\u2019ve compiled a list of articles that tackle email marketing best practices, common stats to see how you measure up, and some general recommendations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Email Content<\/strong><\/h2>\n\n\n\n<p>Feeling like your content is dragging a little?&nbsp;<a href=\"http:\/\/www.verticalresponse.com\/blog\/75-email-newsletter-content-topics-you-can-use-asap\/\" target=\"_blank\" rel=\"noreferrer noopener\">This <\/a><a href=\"http:\/\/www.verticalresponse.com\/blog\/75-email-newsletter-content-topics-you-can-use-asap\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">article might be a good pick-me-up.<\/a>&nbsp;Or you can use these&nbsp;<a href=\"http:\/\/coschedule.com\/blog\/marketing-writing-prompts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">200+ writing prompts<\/a>&nbsp;to jump-start your brainstorming.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Email Marketing Research &amp; Inspiration<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>If you\u2019re looking for a smattering of statistics about email marketing to revitalize and inform you, this article is for you.&nbsp;<a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2016\/01\/70-email-marketing-stats-you-need-to-know\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u201c70 Email Marketing Stats Every Marketer Should Know\u201d<\/a><\/li><li>These self-identified email geeks \u2014 their site is reallygoodemails.com after all \u2014 think about email&nbsp;<em>a lot<\/em>, so take advantage of their geekery and dig into&nbsp;<a href=\"http:\/\/reallygoodemails.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">their site<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/medium.com\/@reallygoodemails\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">blog<\/a>.<\/li><li>One of the most compelling facts that show email isn\u2019t dead is the sheer number of emails sent through Mail Chimp \u2014&nbsp;204,383,657,109&nbsp;in 2015. That\u2019s over 200 billion. So you could say they have some knowledge under their belts. Find out benchmark analytics, subject-line recommendations, and a whole lot more from&nbsp;<a href=\"https:\/\/mailchimp.com\/resources\/research\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">the research they\u2019ve compiled<\/a>.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2B<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>If you want to know how your open and clickthrough rates stack up, read: \u201c<a href=\"http:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" class=\"broken_link\">Email marketing statistics 2016<\/a>\u201d<\/li><li>Take a deeper dive by checking out Pardot\u2019s \u201c<a href=\"http:\/\/www.pardot.com\/whitepapers\/the-complete-guide-to-b2b-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Complete Guide to B2B Email Marketing<\/a>.\u201d They\u2019re owned by Salesforce, so they have a load of experience and look at how clever they are, you have to give them your email to get the report.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>B2C<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>See if the way you communicate with your customers aligns with how they&nbsp;<em>want<\/em>&nbsp;to be communicated with: \u201c<a href=\"https:\/\/www.marketingsherpa.com\/article\/chart\/how-consumers-prefer-to-receive-promotions\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Marketing Research Chart: How consumers prefer to receive updates and promotions from brands.<\/a><em>\u201d<\/em><\/li><li>HubSpot collects great \u201cbest of\u201d content examples and this collection is no exception.&nbsp;\u201c<a href=\"http:\/\/blog.hubspot.com\/marketing\/email-marketing-examples-list?__hstc=153024870.ae6646cf14f34a1bd0295bf139030435.1648650742386.1658174345072.1658252686394.4&amp;__hssc=153024870.5.1658252686394&amp;__hsfp=3798481312#sm.000097mputwkjfofrpx129moix9q3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">12 of the Best Email Marketing Examples You\u2019ve Ever Seen (And Why They\u2019re Great)<\/a>.\u201d<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nonprofit<\/strong><\/h3>\n\n\n\n<p>As we know, nonprofits have a very different customer journey that brings with it a different cadence of mailings and different types of content. \u201c<a href=\"https:\/\/www.causevox.com\/blog\/6-nonprofit-email-marketing-stats\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">6 Nonprofit Email Marketing Stats On How People Engage With Email<\/a>\u201d has specific insights about just that.<\/p>\n\n\n\n<p>Have a favorite or go-to resource for insights and inspiration? Share it with us!<\/p>\n\n\n\n<p>Don\u2019t have an email strategy or want to take your existing one to the next level? We can help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media marketing may be the darling of the digital marketing ecosystem, but email marketing continues to be a dominant and effective way to gain traction with your customers. Statistics abound, but I can save you time by summing up the research and numbers: Email isn\u2019t dead. There are many types of communication that fall [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[120,56],"tags":[],"coauthors":[86],"class_list":["post-2286","post","type-post","status-publish","format-standard","hentry","category-level-up","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Statistics and ideas for improving your approach to email marketing<\/title>\n<meta name=\"description\" content=\"There\u2019s no singular way to be successful with email marketing. Here are some things to try.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clockwork.com\/insights\/statistics-and-ideas-for-improving-and-reviving-your-approach-to-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Statistics and ideas for improving (and reviving) your approach to email marketing\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no singular way to be successful with email marketing. 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