{"id":1388,"date":"2022-07-05T17:25:27","date_gmt":"2022-07-05T17:25:27","guid":{"rendered":"https:\/\/clockwork.galaxyweblinks.com\/?post_type=work&#038;p=1388"},"modified":"2025-05-05T20:08:04","modified_gmt":"2025-05-05T20:08:04","slug":"lifetouch","status":"publish","type":"work","link":"https:\/\/www.clockwork.com\/work\/lifetouch\/","title":{"rendered":"Lifetouch"},"content":{"rendered":"\n<div class=\"work-post-banner\">\n    <div class=\"top-banner\"  style=\"background-color: #161616;\" >\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-1\">\n\n                      <div class=\"logo\">\n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/client-logo_lifetouch.png\" alt=\"A blank white square with no visible content or details, much like a canvas for crafting a clockwork of experience design.\">\n            <\/div>\n          \n                      <p>Making a picture-perfect user experience for the leading brand in school portraits and yearbooks business.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n  <div class=\"client-info\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <div class=\"banner-box-content\"  style=\"background-color: #019bda\" >\n              <ul>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Client<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Lifetouch<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Project Type<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >User Experience Design + Build<\/p>\n                    <\/li>\n                                    <li  style=\"border-bottom-color: #ffffff;\" >\n                      <p  style=\"color:#ffffff\" ><span>Industry<\/span><\/p>\n                                          <p  style=\"color:#ffffff\" >Retail<\/p>\n                    <\/li>\n                              <\/ul>\n\n\n            <\/div>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"client-banner-img wow fadeInUp\">\n            \n              <img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/our-work_feature_lifetouch.jpg\" alt=\"Two young women pose playfully against a cloud-patterned backdrop, embodying the essence of experience design. One, with long red hair and a beret, leans forward while puckering her lips. The other, with long black hair, kneels, resting her chin on her hand, smiling gently.\" role=\"img\">\n                      <\/div>\n                  <\/div>\n\n      <\/div>\n    <\/div>\n  <\/div>\n\n  <div class=\"singlepost-bannerin\">\n    <div class=\"new-container\">\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>The challenge<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <h4>Modernize the Yearbook Builder customer experience to stay ahead of the competition<\/h4>\n          \n                      <p>Lifetouch\u2019s digital Yearbook Builder was a competitive differentiator in the photo portrait business. But over time, the tool needed to become more adaptable and scalable. Lifetouch engaged Clockwork to rethink the customer experience while creating a technical architecture and solution that could grow and scale over time.<\/p>\n                  <\/div>\n      <\/div>\n\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>What we did<\/h3>\n                  <\/div>\n\n        <div class=\"flex-7\">\n                      <ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Built custom software to create a more adaptable, reliable, and scalable solution<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an automated user experience to simplify the work required by the customer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborated with Lifetouch\u2019s support team to ensure that customers needs, wants, and expectations were represented in the UX and interaction design; also partnered with the support team on usability and user testing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Created an unparalleled experience that works with just a few clicks of the mouse<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Collaborated with Lifetouch\u2019s support team to ensure that the requirements, wireframes, prototypes, and design were continually enhanced to meet customer needs, wants, and expectations<\/span><\/li>\n<\/ul>\n                  <\/div>\n      <\/div>\n\n\n      \n\n    <\/div>\n\n  <\/div>\n\n\n    <div class=\"image-grid wow fadeInUp\">\n      <div class=\"new-container\">\n\n        \n                        <div class=\"flex-wrapper wrap \">\n\n                                  <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Lifetouch_Small-Sq_Graphic_01.png\" alt=\"Hand-drawn maps and notes scattered on a table, featuring profiles, routes, and lists in French. Colored lines and clockwork symbols indicate different paths on the maps, enhancing the user experience with a touch of meticulous design.\" role=\"img\"><\/div>\n                                                    <div class=\"flex-3\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Lifetouch_Small-Sq_Graphic_02.png\" alt=\"Close-up of a computer screen displaying HTML and PHP code\u2014this digital solution features syntax and structure in vivid red, yellow, blue, and green. The colorful tags and functions lay the foundation for creating an enhanced customer experience through custom software development.\" role=\"img\"><\/div>\n                                \n            <\/div>\n        \n\n                    <div class=\"flex-wrapper wrap flex-end\">\n\n                                  <div class=\"flex-7\"><img decoding=\"async\" src=\"https:\/\/www.clockwork.com\/wp-content\/uploads\/2022\/08\/Lifetouch_Lg-Graphic_01.png\" alt=\"A person in a plaid shirt gestures animatedly, emphasizing the importance of customer experience during a discussion. An open laptop displaying a colorful chart sits on the wooden table, accompanied by a notebook and smartphone. Another person is partially visible in the background.\" role=\"img\"><\/div>\n                                \n\n            <\/div>\n        \n\n      <\/div>\n    <\/div>\n\n\n\n  <div class=\"singlepost-bannerin outcomes-image-grid wow fadeInUp\">\n    <div class=\"new-container\">\n      <div class=\"flex-wrapper wrap\">\n        <div class=\"flex-3\">\n                      <h3>Outcomes<\/h3>\n                  <\/div>\n        <div class=\"flex-7\">\n          <div class=\"flex-wrapper wrap\">\n                      <\/div>\n                      <p>Shortened distance between design and user input delivers value to customers, sooner. Reduced user complexity makes the tool easier to use and the overall experience better.<\/p>\n                  <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n\n\n<div class=\"key-services\">\n  <div class=\"new-container\">\n    <div class=\"flex-wrapper wrap\">\n              <div class=\"flex-3\">\n          <h3>How we did it<\/h3>\n        <\/div>\n            <div class=\"flex-7\">        <ul>\n                        <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/experience-design\/\" target=\"_self\" aria-label=\"Click this link for Experience Design detail page\" style=\"border-bottom: 1px solid #019bda; border-top: 1px solid #019bda; \"><div class=\"key-hover\" style=\"background-color: #019bda \"><\/div>Experience Design<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/strategy-and-innovation\/\" target=\"_self\" aria-label=\"Click this link for Strategy &amp; Innovation detail page\" style=\"border-bottom: 1px solid #019bda; border-top: 1px solid #019bda; \"><div class=\"key-hover\" style=\"background-color: #019bda \"><\/div>Strategy &amp; Innovation<\/a><\/li>\n                                  <li><a tabindex=\"0\" href=\"https:\/\/www.clockwork.com\/service\/technology-and-engineering\/\" target=\"_self\" aria-label=\"Click this link for Technology &amp; Engineering detail page\" style=\"border-bottom: 1px solid #019bda;\"><div class=\"key-hover\" style=\"background-color: #019bda \"><\/div>Technology &amp; Engineering<\/a><\/li>\n                    <\/ul> <\/div>    <\/div>\n  <\/div>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Making a picture-perfect user experience for the leading brand in school portraits and yearbooks business.<\/p>\n","protected":false},"author":5,"featured_media":3772,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"work-categories":[44,92,43,42],"work-tags":[106],"coauthors":[61],"class_list":["post-1388","work","type-work","status-publish","format-standard","has-post-thumbnail","hentry","work-category-experience-design","work-category-retail","work-category-strategy-innovation","work-category-technology-engineering","work-tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.2 (Yoast SEO v25.5) - 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